The display has three features that you can adjust: the level of brightness (Brightness), whether the inactive display shows any information (Always-on display), and whether the display activates when you raise and turn your wrist (Raise to wake).
The display features can be adjusted from the settings under General > Display.
The Brightness setting determines the overall intensity of display brightness; Low, Medium or High.
The Always-on display setting determines if the inactive display is blank or shows information, for example, the time. Always-on display can be toggled to on or off:
The Raise to wake feature activates the display when raising your wrist to look at the watch. The three options for Raise to wake are:
Prolonged use of the high brightness display reduces battery life and may cause screen burn-in. Avoid using high brightness for extended period to lengthen display lifetime.